Kanye West and his products are being dropped by yet another company. Following the antisemitic remarks the rapper made in social media posts and subsequent interviews this month, TJ Maxx has now joined companies like Adidas and Balenciaga in cutting ties with him on Wednesday.
In a statement, the company wrote, “At TJX, we do not accept any form of discrimination, harassment or hate. We have instructed our buying teams not to buy this product to sell in any of our locations throughout the world.”
The musician, who now goes by Ye, has been dropped by a number of businesses, with TJ Maxx being the most recent to do so.
A day earlier, Adidas made the shock announcement that it would be ending its nearly ten-year partnership with the “Donda” artist, which gave rise to the hugely popular Yeezy shoe line.
On October 25, Gap and Foot Locker also announced that they would be removing Ye’s merchandise from their shelves.
Prior to that, Ye lost his contract with Balenciaga on October 21 and was no longer a client of Creative Artists Agency on October 24.
How it all started
The controversy started on October 3 when Ye displayed shirts with the slogan “White Lives Matter” in his Paris Fashion Week presentation.
Days later, he was banned from Instagram and Twitter for posting hate speech against Jews. He continued to spew this garbage in subsequent appearances on Cuomo, Drink Champs and other interviews.
Companies are not the only ones condemning Ye’s recent behavior. In the last few weeks, celebrities including Ariana Grande, John Legend, Jamie Lee Curtis, Jack Antonoff, Sarah Silverman and others have all publicly condemned the founder of Yeezy for his hate speech.
On Monday night, Harry Styles replaced his usual Adidas footwear with Vans for one of his concerts, something fans believed to be a small act of protest against the brand before it cut ties with Ye.
According to Forbes, the rapper’s decision cost him the Adidas contract and his billionaire status.